LG Beauty - The Crème Shop

Project Overview
A streamlined process of working in tandem with the retailer and licensor to create consumer product goods that will continue to stamp The Crème Shop (LG Beauty) as a leader and trendsetter throughout each product launch.

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My Contributions
Branding that is consistent in five major aspects; licensee, licensor, retailer, design principles, and personal aesthetic that is showcased in each product collection. Ensuring every product encompasses The Crème Shop brand of playful, fun, and captivating, but caters to each market, from CVS Pharmacy to TJ Maxx, while keeping the integrity of each character from Toei Animation, Disney, BT21, Sanrio and more!
From concept to print-ready production files with unique character design specially made for The Crème Shop (see Cica-Mend), each collection is filled with a new set of exciting design challenges. Design choices include specific Pantones to metallic wrapping paper, or transparent plastic wrapping!  Ensuring product quality and making sure each element from the licensor is included alongside personal design touches (find my designer logo behind each package)! Being part of the journey from vector to tangible pipeline will always be my favorite part of being a designer.
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