Entertainment Design

A new younger movie of Sex and the City! A whole new cast for a new generation. Bringing the edginess of New York back to Manhattan through typography and illustration.
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Utilizing color and iconography to show case the story of the city. While there are three different ways to showcase a movie, (story, star, and concept) moving forward with a concept sell adds mystery and intrigue.

From research to concept development, creating key art that showcases the essence of the story is crucial in grabbing the audience. Once Upon a Time focuses on storybook fairytales, from color to imagery the audience is brought back to fairytales through various advertisement touch points.